How to Make Money on Pinterest

Ever thought about making money from Pinterest? It’s not just for saving ideas or inspiration. You can actually earn money on Pinterest. It’s a great way to sell digital products, use affiliate marketing, or promote your business.

So, how do you start? It’s easier than you think. Let’s dive into the world of Pinterest and explore the opportunities it offers.

Step 1: Set Up a Pinterest Business Account & Optimize Your Profile

To make money on Pinterest, you need a business account. This gives you access to analytics, ad tools, and other features that help you grow. Follow these tips to set up a killer profile:

Use Keywords in Your Name and Bio: Include relevant keywords that describe your niche. For example, if you’re in the wellness space, try something like, “Wellness Tips & Digital Planners.”
Add Your Website Link: Direct traffic to your landing page, blog, or product site by adding a clickable link in your bio.
Make Your Niche Crystal Clear: Your profile should immediately tell visitors what you’re about. Avoid being vague—specificity is key.

Step 2: Design Pins People Want to Click

Your pins are your sales tools. If they don’t grab attention, they won’t drive clicks or conversions. Here’s how to create irresistible pins:

Use Canva to Design Vertical Pins: Vertical pins (2:3 ratio) perform best. Include eye-catching text like “Editable Budget Planners” or “How to Start a Side Hustle.”
Add a Call-to-Action (CTA): Encourage clicks with phrases like “Download Now” or “Shop Here.”
Include Branding: Add your logo or website URL to your pins to build recognition.

Step 3: Boost Your Visibility with SEO

Pinterest is a visual search engine, so search engine optimization (SEO) is key. Here’s how to make your content easy to find:

Find Keywords with Pinterest’s Search Bar: Type in terms related to your niche to see what people are searching for. Use these keywords in your pin titles, descriptions, and board names.
Use Pinterest Trends: Visit the “Pinterest Trends” page to discover what’s trending in your niche. Align your pins with these trends for maximum visibility.
Think Like Your Audience: Ask yourself what your ideal customer is searching for and optimize your content accordingly.

Step 4: Link Your Digital Products or Affiliate Offers

Pinterest is a treasure trove for promoting products. Here’s how to turn clicks into cash:

Direct Your Pins to a Landing Page: Create pins that link to your digital products, such as planners, e-books, or courses. Platforms like Stanstore, Beacons, or Shopify make this easy.
Start Affiliate Marketing: Join affiliate programs related to your niche and create pins that promote products. Add affiliate links directly to your pins or route them through your blog.
Pro Tip: If you don’t have your own products, start with done-for-you digital products that come with resell rights.

Quick Bonus: Top 3 Best Ways to Make Money on Pinterest

Affiliate Marketing: Pin products you love, add your affiliate links, and earn commissions when people buy. I made my first sale with affiliate marketing here on Pinterest in less than 10 days after post my affiliate post. On top that, my account was only 2 months old.
E-Commerce or Online Shop: Whether it’s Etsy or your own site, use Pinterest to promote your products and drive traffic to your store. Because Pinterest is where people want/need ideas and to be inspired, when they see a product they like, they will most likely want to purchase it.
Blogging + Digital Products: Use Pinterest to share your blog content and sell high-value digital products like courses, templates, or printables. I discovered making money on Pinterest through a digital product sale I made without even trying because I was using it as a third party traffic to my digital products. Digital products sell like HOT CAKES on Pinterest.

Step 5: Stay Consistent and Test Strategies

Consistency is key on Pinterest. Here’s how to maintain momentum and refine your approach:

Pin Daily: Aim for 3-5 pins per day to keep your account active and visible. Use scheduling tools like Tailwind to save time. You can even use Pinterest to schedule your pins for up to 30 days ahead.
Experiment with Content: Test different types of digital products, pin designs, and keywords to see what performs best.
Analyze Performance: Use Pinterest Analytics to track which pins drive the most clicks and conversions. Double down on what works.

Ready to Start Making Money?

If you want to make money on Pinterest, start now. Make your profile shine, create eye-catching pins, and use SEO. Link your products to earn income online.

Looking for more tips? Check out my Rich With Pins guide in my bio. It’s full of strategies to make money on Pinterest. Let’s get you earning today!